MARKETING E BRANDING

We help you navigate through change, so you can create a better future for your target market.
We constantly monitor for any signs of change that will affect the way consumers think, feel and behave. Our experts then connect the dots to accurately predict the products, experiences and services people will need for the years to come, helping brands stay relevant and secure their place in the future.

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BE WHERE THE WORLD IS GOING

Make confident decisions supported by trusted trend reports, expert-curated data and actionable recommendations, from last-minute trend updates to 10-year forecasts. We make it easy for you to understand and design products and/or services for the next generations’ consumer, wherever in the world you might be.

CONSULTING, RESEARCH AND ANALYSIS

A winning marketing strategy must be based on the foundations of a strong marketing plan, so we start with in-depth research, analyzing your business and the market in which it operates:

  • A review of your business proposal and any suggestions on how to refine your business plan that come to light during the research process
  • Define your key audiences by customer segments and customer personas to ensure we meet their demographic and psychographic needs and understand their weaknesses
  • Make a SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) is created to identify what the best positioning in the market is in comparison with the most relevant competitors.  The marketing strategy is then based on this positioning
  • Establish the marketing materials and sales communication voice your brand needs to ensure that a professional customer experience is delivered at every single customer touchpoint
  • Identify all technologies needed to be invested in for all your systems and sales pipeline processes, such as a CRM system or marketing automation software
  • Determine the best mix of marketing activities to generate high quality leads to fill your sales pipeline with a steady stream of customers
  • Establish any opportunity to maximize the value of the customer’s life

CORPORATE BRANDING

A winning marketing strategy must be based on the foundations of a strong marketing plan, so we start with in-depth research, analyzing your business and the market in which it operates.

A great marketing plan together with a well-defined marketing strategy will provide you with a huge competitive advantage in the market.
Corporate branding is more than just a good-looking logo or well-designed marketing materials.
It is about having a meaningful vision and actionable values, along with a variety of other important factors that shape the character and personality of your business, which together build an overall picture of your strategic marketing proposition. This is the first part of the branding that you need to solve. The second part of the equation is visuals, and that is what we mean by the brand’s creative proposition. This is the point most people think of when it comes to corporate branding, but to be truthful, it must be built on a solid strategic brand proposition. We design your brand visually and verbally through innovative proposals at every point of interaction in the customer journey. From the tone of voice, look & feel, packaging, related material, photography and text.

DIGITAL MARKETING

Social media is a key element in modern culture and therefore offers a great opportunity for businesses to be present in people’s everyday life by being present online worldwide. Our team can ensure that your social media presence is engaging and varied, through graphics, videos, blog posts and more to keep your digital touchpoints engaging.

– Create an audience.
– Reach new customers and keep the interest of existing ones.
– Increase brand awareness.
– Build relationships and share your company’s values through the content you share.
– Develop communication channels. Social media platforms receive billions of visits every month and interact with customers you would not otherwise be able to reach.
– Increase number of visitors to your website. High potential traffic directed to your website from social media are a great indicator for Google of your credibility, boosting your SEO.
– Measure your online success. You can track the performance of your social media campaigns and use this data to improve your future actions
– Quick answers. Hear what existing and potential customers are saying and respond quickly and accordingly

CONTENT MARKETING

Normally communication means words and images, but we can also create audio and video content. Google “sees” content within images and graphics if they are properly optimized, thus providing SEO benefit, the same rule applying to audio and video content as well.
– Content for your website
– Content for Social Media
– Landing Page
– Blog
– Video
– Company presentations
– Newsletters
– E-mail Marketing
– White Paper