Situated within the heart of the Balkans, Albania is a beautiful country with strategic access to maritime ports via the Adriatic and Ionian sea, and sharing land borders with Greece, Montenegro, Macedonia, and Kosovo. The Country also has close oceanic routes to Croatia and Italy where a majority of its imports and trade pass through. Geographically and socially, Albania has huge potential for business and cultural appraisal.

Culture, Geographic, and Strategic Advantages

Tourism is one of Albania’s main formulas for economic development and recognition. In 2021, Tourist arrivals in Albania increased to 1,174,138 in the second quarter of the year from 513,781 in the first quarter of 2021.

Since the fall of communism in the early 90s, Albania is a destination for business and non-business development alike. A lot of what is engrained and epitomised in the country is unique and raw to its upcoming and energising mode of cultural belonging. The country is awash with traditional tapestries of culture and natural land, and many sub-ethnic groups in both the north and the south hold customs that have been standing for generations.

Setting up a business in a culturally-rich country, with its cities internalities and externalities encompassing unforgotten and bold cultural identity, and natural land afresh with a green mosaic of beauty will only seek to harness and embolden one’s business surroundings and horizons. Nationally, Albania holds 30 strong traditional institutions and many local cultural centres.
Setting up a business in Albania will maximise and foster a cultural landscape that your business is also a part of. Innovidea is an inclusive,

diverse, and welcoming company that only aims to elevate, honour, and intimately connect people with the meanings of culture, its importance, and the nonpareil of an intimately woven climate of Albanian history and philosophy. The demographic of Albania is also young and educated. Young people are superb for a dual perspective on the Western hemisphere and what is happening in their own country. Some people choose to stay in Albania in order to change the political and cultural landscape. These perspectives are paramount for an internal understanding of Albania’s cultural climate. By building a business in Albania, your surroundings and network will be immersed and fulfilled

with young and educated individuals, and there are tremendous opportunities for networking, collaborations, and varied possibilities due to the diversity and individuality of this Country.

Albania is a key location for the business market. Culture is such an essential resource. In Tirana, western and alternative culture is popular, yet there are a plethora of cultural resources outside of the capital that business developers can utilise and optimise for historical success and prudence. Historically, the social pillars of Albania, was, until the dawn of the 1930s, essentially tribal in the north and semifeudal in the central and southern regions. Traditionally there have been two major subcultures in the Albanian nation: the Ghegs in the north and the Tosks in the south, yet there are also additional southern ethnic groups that have been historically characterised under the Tosks, yet have their own, separate identity the Labs and the Chams. In the north, the Ghegs hold a strong historical lineage and have been renowned as the last people in Europe to preserve tribal autonomy before their first contact in the early part of the 20th Century.

In the central and southern parts of the country, groups often wandered beyond the peripheries of the land due to invasions and occupations by foreign armies, which eventually weakened tribal society. In the south, the Tosks, whose religious makeup consisted of both Muslims and Orthodox Christians, were less culturally remote as a result of centuries of foreign influence from Ottoman invasion.

In Albania, the Tosks reside south of the Shkumbin river. The Shkumbin river runs between the central belt of the country and flows through regions such as Librazhd and Elbasan. This region of the country is widely familiarised as Toskër by Albanians and for foreigners, it is known as Toskeria. Namely, the labs of Labëria and Chams of Çamëria are separate southern Albanian subgroups to the Tosks. The reason they have been classified under the nomenclature of Tosks is that they share similar ethnocultural and linguistic features. By recognising and becoming familiar with Albania’s elaborate and unique cultural beauty, one’s perspective grows, and this acknowledgment and familiarity can even harbor and expand to neighbouring Balkan and European regions. For instance, the Arvanites of Greece and Arbëreshë peoples of Italy, have been known to have Tosk origins from Albania, from when their ancestors migrated to these lands. Likewise, the first inhabitants of the village of Mandritsa in Bulgaria also share a similar heritage.